Health, resilience and happiness.
These are a few of our favorite things.
These three issues not only have an enormous impact on the trajectory of your business, they impact your employees as well - from their performance and engagement to overall job satisfaction and retention.

Mission and History

Whil’s mission is to help people live healthier, happier and more engaged lives. We were founded in 2014 to fight the global stress epidemic. We develop digital training programs to help people improve their mental wellbeing, performance, relationships and sleep. As the pace of modern living becomes more intense, Whil is helping our members develop repeatable skills to calm and focus the mind, relax the central nervous system, develop emotional intelligence and get the most out of life. And no matter what’s happening in your life, we are committed to helping you thrive with the knowledge that everything’s gonna be alright.

Founder and Advisory Board
Joe Burton
Joe Burton

founder and ceo

Joe Burton is the founder and CEO of Whil Concepts, Inc. (“Whil”), a digital training platform helping employees to reduce stress, increase resiliency and improve their sleep and performance. He’s an entrepreneur in scientific wellbeing, former President of Headspace and spent fifteen years as a global COO in public companies. Joe is an alumnus of Harvard Business School and regular contributor to Forbes, Business Insider and The Huffington Post. He’s worked in over 50 countries and travels the world speaking on topics including disruption, culture, employee safety and mindfulness as competitive advantage. Joe is also a certified Search Inside Yourself instructor. He discovered mindfulness as a super stressed executive after dismissing it as “definitely not for me” and it changed his life.
Dr. Jeffrey Durmer
Dr. Jeffrey Durmer

sleep advisor

Dr. Durmer, MD, PhD, is a systems neuroscientist, neurologist and sleep medicine physician with expertise in technology enabled sleep-health delivery systems. He’s an adjunct professor at Georgia State University, and co-founder, Chief Medical Officer of FusionHealth, a sleep health technology firm. Prior to this, he co-founded FusionSleep, a program for sleep disorders. He’s a member of the Medical & Scientific Advisory Board for the Restless Legs Foundation and on their pediatric RLS subcommittee. He’s also the Sleep Performance Director for the Atlanta Falcons and a Sleep Medicine advisor to the Federal Aviation Administration.
Dr. Robert Graham
Dr. Robert Graham

nutrition advisor

Dr. Graham, MD, MPH, ABOIM, FACP is Board Certified in Internal and Integrative Medicine. He completed his medical degree from the School of Medicine at Stony Brook and his residency in Internal Medicine at Lenox Hill Hospital. Dr. Graham received a MPH from the Harvard School of Public Health and completed 3 fellowships in General Internal Medicine, Integrative Medicine and Medical Education at Harvard Medical School. He is the former Director of Integrative Health and Wellness at Northwell Health. His integrative medicine practice FRESHMedNYC focuses on Food, Relaxation, Exercise, Sleep and Happiness, that’s F.R.E.S.H.